Webinars

June 1, 2015 10:00am - 11:30am

MNP and the International Code of Marketing of Breastmilk Substitutes Timezone: EDT

Presenter:

Jonathan Siekmann

Event Details

This is the repeat session of the fifth webinar in the home fortification series, coordinated by UNICEF and CDC in collaboration with HF-TAG. Dr. Jonathan Siekmann will present on the International Code of Marketing of Breastmilk Substitutes and how it relates to MNP. He will cover several broad topics:

1. The distinction of MNP from food and breastmilk substitutes

2. The impact of linking MNP to the restrictions placed on breastmilk substitutes by the Code, which can greatly affect a range of things from the kinds of images and promotional messages used to the local product name and packaging

3. Registration of MNP and related considerations and consequences of different categories of registration

If you want to know more about appropriate use of MNPs, how MNPs should be considered under the scope of the code, how the code and registration in country can affect the types of packaging and what type of messaging to use then this session is for you!

 

Please read the Presentation Attachment below before the webinar.

Webinar Recording

100

Total number of possible participants

Presentation Attachment

Presenter

Jonathan Siekmann

Presenter Bio

Jonathan Siekmann was a Senior Technical Advisor to the Global Alliance for Improved Nutrition (GAIN) and Secretariat of the Home Fortification Technical Advisory Group (HF-TAG), working in the area of maternal, infant and young child nutrition. While working with GAIN and HF-TAG, he considered the International Code of Marketing of Breast-milk Substitutes and how it relates to MNP programming and communication activities as part of behavior change interventions.

Before coming to GAIN Jonathan was a Technical Officer in the World Health Organization (WHO) Department of Nutrition for Health and Development, managing the WHO Database on Body Mass Index. Earlier, Jonathan was an Epidemic Intelligence Service (EIS) Officer with the US Centers for Disease Control and Prevention (CDC). He was also an associate researcher in the Department of Applied Nutrition at Tokushima University School of Medicine in Tokushima, Japan.

Jonathan received his PhD in Nutrition Science from the University of California, Davis with a designated emphasis in International Nutrition, where his research focused on the relationship between micronutrient status and consumption of animal-source foods in Kenyan school children. His interests include maternal, infant and young child nutrition with a focus on zinc nutrition, food-based strategies for addressing micronutrient deficiencies, and nutrition education