November 11, 2015 10:00am - 11:30am

Learnings from Madagascar- Using market based approaches to increase the reach of micronutrient powders Timezone: EST Language: English


Ietje Reerink

Event Details

Are you considering using market based approaches in scaling up your MNP intervention?  Do you want to know the key ingredients for the successful implementation of market based approaches?

In this sixth webinar in the home fortification series, coordinated by UNICEF and CDC in collaboration with HF-TAG.  In these sessions, Ms. Ietje Reerink will discuss the following points:

  • How and why a market based approach was used in Madagascar
  • What information was used to inform the decision making process
  • The Madagascar project in summary
  • How social marketing approaches were applied
  • Scaling up and lessons learnt

To enter the webinar now, please follow this link:

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 Note: Also occurred 12-Nov-2015.

Webinar Recording


Total number of possible participants


Ietje Reerink

Presenter Bio

Ms. Ietje Reerink has been working in Madagascar for eight years, mainly as a Senior Technical Advisor for PSI. In this capacity, she provides ongoing support to the planning, design, implementation and evaluation of a pilot project for the introduction of a social marketed MNP. This pilot project is now being scaled up with UNICEF and USAID support in other parts of Madagascar. Ms. Reerink has extensive experience in the promotion and distribution of essential health commodities at community level and through health facilities in both Madagascar and Myanmar, where she was a technical advisor for three years (2003-2006). She has worked on many behavioral change communication campaigns including for family planning, HIV prevention, TB treatment and nutrition.
Before joining PSI in 2002, Ms Reerink worked for the Royal Tropical Institute in Amsterdam where she provided technical assistance to a variety of reproductive health programs in Asia and Africa. She also worked for several years with Family Care International in New York City as a Program Manager for Latin America and the Caribbean. Ms. Reerink holds an MPH from Harvard University in International Public Health, and an MA in Social Psychology from Brandeis University. She is fluent in Dutch (native language), English and French. Ms. Reerink has published several reproductive health related manuals and materials, and selected study and evaluation reports in international journals.